Kiss, bow, or shake hands sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing
How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, fr...
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| Format: | Livre |
| Langue: | English |
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New York
McGraw-Hill
[2012]
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