Kiss, bow, or shake hands sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing

How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, fr...

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Bibliographic Details

Main Authors:	Morrison, Terri (Author), Conaway, Wayne A. (Author)
Resource Type:	Book
Language:	English
Published:	New York McGraw-Hill [2012]
Subjects:	Business etiquette. Business communication. Intercultural communication. Marketing > Cross-cultural studies.