Strategic advertising management

Podrobná bibliografie
Hlavní autoři:	Percy, Larry (Autor), Elliott, Richard, Rosenbaum (Autor)
Médium:	Kniha
Jazyk:	English
Vydáno:	Oxford, United Kingdom Oxford University Press [2012]
Vydání:	Fourth edition.
Témata:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.