Strategic advertising management

書目詳細資料
Main Authors:	Percy, Larry (Author), Elliott, Richard, Rosenbaum (Author)
格式:	圖書
語言:	English
出版:	Oxford, United Kingdom Oxford University Press [2012]
版:	Fourth edition.
主題:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.