Strategic advertising management

Bibliografske podrobnosti
Main Authors:	Percy, Larry (Author), Elliott, Richard, Rosenbaum (Author)
Format:	Knjiga
Jezik:	English
Izdano:	Oxford, United Kingdom Oxford University Press [2012]
Izdaja:	Fourth edition.
Teme:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.