Strategic advertising management

Détails bibliographiques
Auteurs principaux:	Percy, Larry (Auteur), Elliott, Richard, Rosenbaum (Auteur)
Format:	Livre
Langue:	English
Publié:	Oxford, United Kingdom Oxford University Press [2012]
Édition:	Fourth edition.
Sujets:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.