Strategic advertising management

Bibliografiske detaljer
Main Authors:	Percy, Larry (Author), Elliott, Richard, Rosenbaum (Author)
Format:	Bog
Sprog:	English
Udgivet:	Oxford, United Kingdom Oxford University Press [2012]
Udgivelse:	Fourth edition.
Fag:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.