Strategic advertising management

Dades bibliogràfiques
Autors principals:	Percy, Larry (Autor), Elliott, Richard, Rosenbaum (Autor)
Format:	Llibre
Idioma:	English
Publicat:	Oxford, United Kingdom Oxford University Press [2012]
Edició:	Fourth edition.
Matèries:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.