Strategic advertising management

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক:	Percy, Larry (Author), Elliott, Richard, Rosenbaum (Author)
বিন্যাস:	গ্রন্থ
ভাষা:	English
প্রকাশিত:	Oxford, United Kingdom Oxford University Press [2012]
সংস্করন:	Fourth edition.
বিষয়গুলি:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.