APA (7th ed.) Citation

Percy, L., & Elliott, R. (2012). Strategic advertising management (Fourth edition.). Oxford University Press.

Chicago Style (17th ed.) Citation

Percy, Larry, and Richard Elliott. Strategic Advertising Management. Fourth edition. Oxford, United Kingdom: Oxford University Press, 2012.

MLA (9th ed.) Citation

Percy, Larry, and Richard Elliott. Strategic Advertising Management. Fourth edition. Oxford University Press, 2012.