Cita APA (7a ed.)

Aaker, D. A., Kumar, V., Leone, R. P., & Day, G. S. (2013). Marketing research (Eleventh edition.). John Wiley & Sons, Inc.

Cita Chicago Style (17a ed.)

Aaker, David A., V. Kumar, Robert P. Leone, y George S. Day. Marketing Research. Eleventh edition. Hoboken, NJ: John Wiley & Sons, Inc, 2013.

Cita MLA (9a ed.)

Aaker, David A., et al. Marketing Research. Eleventh edition. John Wiley & Sons, Inc, 2013.