APA-viite (7. p.)

Aaker, D. A., Kumar, V., Leone, R. P., & Day, G. S. (2013). Marketing research (Eleventh edition.). John Wiley & Sons, Inc.

Chicago-viite (17. p.)

Aaker, David A., V. Kumar, Robert P. Leone, ja George S. Day. Marketing Research. Eleventh edition. Hoboken, NJ: John Wiley & Sons, Inc, 2013.

MLA-viite (9. p.)

Aaker, David A., et al. Marketing Research. Eleventh edition. John Wiley & Sons, Inc, 2013.