Marketing research

Detalles Bibliográficos
Main Authors:	Aaker, David A. (Author), Kumar, V. (Author), Leone, Robert P. (Author), Day, George S. (Author)
Formato:	Libro
Idioma:	English
Publicado:	Hoboken, NJ John Wiley & Sons, Inc. [2013]
Edición:	Eleventh edition.
Subjects:	Marketing research.