Essentials of services marketing

Essentials of services marketing

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Detalhes bibliográficos
Main Authors: Wirtz, Jochen (Author), Lovelock, Christopher, H. (Author)
Formato: Livro
Idioma:English
Publicado em: Harlow, Essex, England Pearson Education Limited [2018]
Edição:3rd edition.
Assuntos:
Service industries > Marketing.
Service industries > Marketing > Case studies.