Essentials of services marketing

Essentials of services marketing

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Bibliografiske detaljer
Main Authors: Wirtz, Jochen (Author), Lovelock, Christopher, H. (Author)
Format: Bog
Sprog:English
Udgivet: Harlow, Essex, England Pearson Education Limited [2018]
Udgivelse:3rd edition.
Fag:
Service industries > Marketing.
Service industries > Marketing > Case studies.