Essentials of services marketing

Essentials of services marketing

Mostrar todas las versiones(6)
Detalles Bibliográficos
Autores principales: Wirtz, Jochen (Autor), Lovelock, Christopher, H. (Autor)
Formato: Libro
Lenguaje:English
Publicado: Harlow, Essex, England Pearson Education Limited [2018]
Edición:3rd edition.
Materias:
Service industries > Marketing.
Service industries > Marketing > Case studies.