Essentials of services marketing

Bibliographic Details
Main Authors:	Wirtz, Jochen (Author), Lovelock, Christopher, H. (Author)
Resource Type:	Book
Language:	English
Published:	Harlow, Essex, England Pearson Education Limited [2018]
Edition:	3rd edition.
Subjects:	Service industries > Marketing. Service industries > Marketing > Case studies.

Accession #	Call #	Volume/Part#	Copy #	Collection	Circulation Type	Circulation Status
GRC-3560	HD 9980.5 W57 2018			CIRCULATION COLLECTION	Regular Circulation	On-Shelf