APA ציטוט

Wirtz, J., & Lovelock, C. (2018). Essentials of services marketing (3rd edition.). Pearson Education Limited.

Chicago Style (17th ed.) Citation

Wirtz, Jochen, and Christopher Lovelock. Essentials of Services Marketing. 3rd edition. Harlow, Essex, England: Pearson Education Limited, 2018.

ציטוט MLA

Wirtz, Jochen, and Christopher Lovelock. Essentials of Services Marketing. 3rd edition. Pearson Education Limited, 2018.