Strategic market management global perspectives

Strategic market management global perspectives

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Detalles Bibliográficos
Autores principales: Aaker, David A. (Autor), McLoughlin, Damien (Autor)
Formato: Libro
Lenguaje:English
Publicado: Chichester, West Sussex, [England] Wiley 2010.
Edición:First edition.
Materias:
Marketing > Management.
Marketing > Management > Case studies.