Strategic market management global perspectives

Strategic market management global perspectives

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Bibliografski detalji
Glavni autori: Aaker, David A. (Autor), McLoughlin, Damien (Autor)
Format: Knjiga
Jezik:English
Izdano: Chichester, West Sussex, [England] Wiley 2010.
Izdanje:First edition.
Teme:
Marketing > Management.
Marketing > Management > Case studies.