Services marketing concepts, strategies, & cases

Services marketing concepts, strategies, & cases

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Detalles Bibliográficos
Main Authors: Hoffman, K. Douglas (Author), Bateson, John E. G. (Author)
Formato: Libro
Idioma:English
Publicado: Boston, MA, USA Cengage Learning [2017]
Edición:Fifth edition.
Subjects:
Service industries > Marketing.