Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

书目详细资料
主要作者: Kolb, Bonita M. (Author)
格式: 图书
语言:English
出版: Abingdon, Oxon, [England] Routledge 2016.
丛编:Mastering management in the creative and cultural industries
主题:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.