Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

Bibliographic Details
Main Author: Kolb, Bonita M. (Author)
Resource Type: Book
Language:English
Published: Abingdon, Oxon, [England] Routledge 2016.
Series:Mastering management in the creative and cultural industries
Subjects:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.

Graduate Resource Center (UP Baguio)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
GRC-3408 NX 634 K64 2016 CIRCULATION COLLECTION Regular Circulation On-Shelf