Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

Detalhes bibliográficos
Autor principal: Kolb, Bonita M. (Autor)
Formato: Livro
Idioma:English
Publicado em: Abingdon, Oxon, [England] Routledge 2016.
coleção:Mastering management in the creative and cultural industries
Assuntos:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.