Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

Détails bibliographiques
Auteur principal: Kolb, Bonita M. (Auteur)
Format: Livre
Langue:English
Publié: Abingdon, Oxon, [England] Routledge 2016.
Collection:Mastering management in the creative and cultural industries
Sujets:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.