Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

Bibliografiske detaljer
Hovedforfatter: Kolb, Bonita M. (Author)
Format: Bog
Sprog:English
Udgivet: Abingdon, Oxon, [England] Routledge 2016.
Serier:Mastering management in the creative and cultural industries
Fag:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.