Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

Podrobná bibliografie
Hlavní autor: Kolb, Bonita M. (Autor)
Médium: Kniha
Jazyk:English
Vydáno: Abingdon, Oxon, [England] Routledge 2016.
Edice:Mastering management in the creative and cultural industries
Témata:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.