Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

Dettagli Bibliografici
Autore principale: Kolb, Bonita M. (Autore)
Natura: Libro
Lingua:English
Pubblicazione: Abingdon, Oxon, [England] Routledge 2016.
Serie:Mastering management in the creative and cultural industries
Soggetti:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.