Principles and practice of marketing
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.
| Main Authors: | , |
|---|---|
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
London
McGraw-Hill Education
[2016]
|
| 版: | Eighth edition. |
| 主題: |