Principles and practice of marketing
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.
| Asıl Yazarlar: | , |
|---|---|
| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
London
McGraw-Hill Education
[2016]
|
| Edisyon: | Eighth edition. |
| Konular: |