Principles and practice of marketing
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.
| Główni autorzy: | , |
|---|---|
| Format: | Książka |
| Język: | English |
| Wydane: |
London
McGraw-Hill Education
[2016]
|
| Wydanie: | Eighth edition. |
| Hasła przedmiotowe: |