Principles and practice of marketing
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.
| Autori principali: | , |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
London
McGraw-Hill Education
[2016]
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| Edizione: | Eighth edition. |
| Soggetti: |