Principles and practice of marketing

Principles and practice of marketing

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Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.

Detalles Bibliográficos
Main Authors: Jobber, David 1947- (Author), Ellis-Chadwick, Fiona (Author)
Formato: Libro
Idioma:English
Publicado: London McGraw-Hill Education [2016]
Edición:Eighth edition.
Subjects:
Marketing.
Marketing > Europe > Case studies.