Principles and practice of marketing

Principles and practice of marketing

Taispeáin gach leagan (2)

Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Jobber, David 1947- (Údar), Ellis-Chadwick, Fiona (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: London McGraw-Hill Education [2016]
Eagrán:Eighth edition.
Ábhair:
Marketing.
Marketing > Europe > Case studies.