Principles and practice of marketing
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.
| Egile Nagusiak: | , |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
London
McGraw-Hill Education
[2016]
|
| Edizioa: | Eighth edition. |
| Gaiak: |