Principles and practice of marketing

Principles and practice of marketing

Show all versions (2)

Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.

Bibliographic Details
Main Authors: Jobber, David 1947- (Author), Ellis-Chadwick, Fiona (Author)
Format: Book
Language:English
Published: London McGraw-Hill Education [2016]
Edition:Eighth edition.
Subjects:
Marketing.
Marketing > Europe > Case studies.