Principles and practice of marketing
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
McGraw-Hill Education
[2016]
|
| Ausgabe: | Eighth edition. |
| Schlagworte: |