Principles and practice of marketing
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.
| Main Authors: | , |
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| Format: | Bog |
| Sprog: | English |
| Udgivet: |
London
McGraw-Hill Education
[2016]
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| Udgivelse: | Eighth edition. |
| Fag: |