Principles and practice of marketing
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.
| Prif Awduron: | , |
|---|---|
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
London
McGraw-Hill Education
[2016]
|
| Rhifyn: | Eighth edition. |
| Pynciau: |