Principles and practice of marketing
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.
| المؤلفون الرئيسيون: | , |
|---|---|
| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
London
McGraw-Hill Education
[2016]
|
| الطبعة: | Eighth edition. |
| الموضوعات: |