Social media in the marketing context a state of the art analysis and future directions

Social media in the marketing context a state of the art analysis and future directions

Dades bibliogràfiques
Autors principals: Plume, Cherniece J. (Autor), Dwivedi, Yogesh Kumar (Autor), Slade, Emma L. (Autor)
Autor corporatiu: Ohio Library and Information Network
Format: Llibre
Idioma:English
Publicat: Cambridge, MA Chandos Publishing [2017]
Col·lecció:Chandos social media series
Matèries:
Social media.
Marketing.
Social media > Economic aspects.