Social media in the marketing context a state of the art analysis and future directions

Social media in the marketing context a state of the art analysis and future directions

Detalles Bibliográficos
Autores principales: Plume, Cherniece J. (Autor), Dwivedi, Yogesh Kumar (Autor), Slade, Emma L. (Autor)
Autor Corporativo: Ohio Library and Information Network
Formato: Libro
Lenguaje:English
Publicado: Cambridge, MA Chandos Publishing [2017]
Colección:Chandos social media series
Materias:
Social media.
Marketing.
Social media > Economic aspects.