Social media in the marketing context a state of the art analysis and future directions

Bibliografiske detaljer
Main Authors: Plume, Cherniece J. (Author), Dwivedi, Yogesh Kumar (Author), Slade, Emma L. (Author)
Institution som forfatter: Ohio Library and Information Network
Format: Bog
Sprog:engelsk
Udgivet: Cambridge, MA Chandos Publishing [2017]
Serier:Chandos social media series
Fag: