Social media in the marketing context a state of the art analysis and future directions

Social media in the marketing context a state of the art analysis and future directions

Détails bibliographiques
Auteurs principaux: Plume, Cherniece J. (Auteur), Dwivedi, Yogesh Kumar (Auteur), Slade, Emma L. (Auteur)
Collectivité auteur: Ohio Library and Information Network
Format: Livre
Langue:English
Publié: Cambridge, MA Chandos Publishing [2017]
Collection:Chandos social media series
Sujets:
Social media.
Marketing.
Social media > Economic aspects.