Social media in the marketing context a state of the art analysis and future directions

Social media in the marketing context a state of the art analysis and future directions

Detalhes bibliográficos
Main Authors: Plume, Cherniece J. (Author), Dwivedi, Yogesh Kumar (Author), Slade, Emma L. (Author)
Autor Corporativo: Ohio Library and Information Network
Formato: Livro
Idioma:English
Publicado em: Cambridge, MA Chandos Publishing [2017]
Colecção:Chandos social media series
Assuntos:
Social media.
Marketing.
Social media > Economic aspects.