Strategic management and competitive advantage concepts and cases

Strategic management and competitive advantage concepts and cases

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Detalhes bibliográficos
Principais autores: Barney, Jay B. (Autor), Hesterly, William S. (Autor)
Formato: Livro
Idioma:English
Publicado em: Upper Saddle River, New Jersey Pearson Education, Inc. [2012]
Edição:Forth edition.
Assuntos:
Strategic planning > Case studies.
Business planning > Case studies.
Industrial management > Case studies.
Competition > Case studies.