The library PR handbook high-impact communications

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

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Detaylı Bibliyografya
Diğer Yazarlar: Gould, Mark R. (Editör)
Materyal Türü: Electronic Resource
Dil:İngilizce
Baskı/Yayın Bilgisi: Chicago American Library Association [2009]
Seri Bilgileri:IG library
Konular:
Online Erişim:Available for University of the Philippines Baguio via IG Library. Click here to access