The library PR handbook high-impact communications

The library PR handbook high-impact communications

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The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

Fuld beskrivelse

Bibliografiske detaljer
Andre forfattere: Gould, Mark R. (Editor)
Format: Electronic Resource
Sprog:English
Udgivet: Chicago American Library Association [2009]
Serier:IG library
Fag:
Libraries > Public relations > Handbooks, manuals, etc.
Libraries and community > Handbooks, manuals, etc.
Electronic books.
Online adgang:Available for University of the Philippines Baguio via IG Library. Click here to access