Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

Show all versions (3)

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awdur: Barber, Peggy
Awduron Eraill: Wallace, Linda K.
Fformat: Electronic Resource
Iaith:English
Cyhoeddwyd: Chicago American Library Association [2010]
Cyfres:IG library
Pynciau:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
Mynediad Ar-lein:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/ALAB0000161.html. Click here to request