Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

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Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

Szczegółowa specyfikacja

Opis bibliograficzny
1. autor: Barber, Peggy
Kolejni autorzy: Wallace, Linda K.
Format: Electronic Resource
Język:English
Wydane: Chicago American Library Association [2010]
Seria:IG library
Hasła przedmiotowe:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
Dostęp online:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/ALAB0000161.html. Click here to request