封面圖片

Building a buzz libraries & word-of-mouth marketing

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

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書目詳細資料
主要作者: Barber, Peggy
其他作者: Wallace, Linda K.
格式: Electronic Resource
語言:英语
出版: Chicago American Library Association [2010]
叢編:IG library
主題:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
在線閱讀:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/ALAB0000161.html. Click here to request