Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

عرض كل الإصدارات (3)

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Barber, Peggy
مؤلفون آخرون: Wallace, Linda K.
التنسيق: Electronic Resource
اللغة:English
منشور في: Chicago American Library Association [2010]
سلاسل:IG library
الموضوعات:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
الوصول للمادة أونلاين:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/ALAB0000161.html. Click here to request