Building a buzz libraries & word-of-mouth marketing

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

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Bibliografski detalji
Glavni autor: Barber, Peggy
Daljnji autori: Wallace, Linda K.
Format: Electronic Resource
Jezik:English
Izdano: Chicago American Library Association [2010]
Serija:IG library
Teme:
Online pristup:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/ALAB0000161.html. Click here to request