Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

Toon alle (3) versies

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

Volledige beschrijving

Bibliografische gegevens
Hoofdauteur: Barber, Peggy
Andere auteurs: Wallace, Linda K.
Formaat: Electronic Resource
Taal:English
Gepubliceerd in: Chicago American Library Association [2010]
Reeks:IG library
Onderwerpen:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
Online toegang:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/ALAB0000161.html. Click here to request