Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

Show all versions (3)

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

ver descrição completa

Detalhes bibliográficos
Autor principal: Barber, Peggy
Outros Autores: Wallace, Linda K.
Formato: Electronic Resource
Idioma:English
Publicado em: Chicago American Library Association [2010]
Colecção:IG library
Assuntos:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
Acesso em linha:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/ALAB0000161.html. Click here to request