Ads to icons how advertising succeeds in a multimedia age
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of adv...
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| 格式: | Electronic Resource |
| 语言: | English |
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London
Kogan Page
[2009]
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| 版: | Second edition. |
| 丛编: | IG library
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| 在线阅读: | Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/KOGANB0000426.html. Click here to request |